As Americans stock up on toilet paper and food to adjust to new restrictions on everyday life amid the coronavirus pandemic, they’ve identified weed as another essential good — particularly in California.
Cannabis dispensaries and delivery services across California and other states have reported a huge boost in sales over the past week as governors and local officials increasingly shut down non-essential services this month. When Gov. Gavin Newsom issued a statewide order Thursday night directing nearly 40 million people to stay home, data from Weedmaps — the Yelp of the marijuana business — showed the highest number of orders in the platform’s 12-year history, blowing past average 4/20 sales by almost 50 percent. The company says sales in California alone on Thursday were up 204 percent compared to the previous Thursday.
Even before Newsom’s directive, the volume of orders within states across the country had shot up nearly 230 percent Tuesday, compared with the same day the previous week. The largest chunks of that increase came from Los Angeles and the San Fernando Valley, where sales were up by combined 66 percent. Along with the total number of orders rising dramatically, Weedmaps also reported seeing the average dollar-value of purchases made through its platform double on pickup orders and increase 37 percent on deliveries.