It used to be enough to open your restaurant in a good location, have appetizing dishes, and cultivate an atmosphere that attracts your guests. Now, in this Instagrammable era, diners demand to be inspired by the design as well as the food. Here are a few ways you can generate more business through your restaurant design!
Visually stunning restaurants draw young, social media-savvy customers who love design-rich experiences. These customers share images online via social media, fueling the hype and driving new and repeat customers. While it’s impossible to put an accurate price tag on exactly how much a flashy space promoted in this way will add to your bottom line, it clearly generates a considerable value through ‘invisible’ marketing dollars.
Moreover, it’s tough to stand out in a large crowd, but a unique, eye-catching design will turn heads both online and in person. Whether you want to set a color palette, emphasize on lighting or decor, the overall layout will help set the tone before a customer steps foot.
Next, specialize in curating a personalized experience for a group of customers to remember. Word of mouth is one of the most important aspects when it comes to getting repeat business. And the more people you enchant, the more they’ll remember to revisit your restaurant!