What first started out as an e-commerce apparel store, has just now opened its very first physical location! Take a look inside.
Located on Abbot Kinney, Everlane has quickly emerged as one of fashion’s first digitally native, direct-to-consumer company.
Throughout the years, Everlane has tested out various pop-up shops when they launched a new product. They hosted a denim pop-up when the brand entered into that category, a Tread by Everlane concept shop to introduce the brand’s first sneaker, and a holiday pop-up at The Grove for gift-able leather accessories.
And most recently, Everlane has opened their store right on LA’s only streets that actually gets a lot of foot traffic, from locals and tourists alike. Inside, you’ll find a simplistic shopping experience. Signage explains the sustainable methods used to produce the brand’s denim and offers a phone system that alerts you when a fitting room is ready. Everlane has also included an instagrammable arched corridor for customers to take a selfie with.