The latest advancements in technology have allowed restaurateurs turn dreams into reality. With nearly 25% of restaurateurs failing during the first year of operation, this latest innovative trend called the ‘Ghost Restaurant Model’ has helped turn that around!
A ghost restaurant is a delivery-only restaurant which seem to be popping around in many cities! These ghost restaurants have been facing the challenges that startups seem to have when starting their own business. Customers can order their food via an app or a website, and the restaurant itself delivers their food via a third party delivery service.
If you are considering opening your very own ghost restaurant, first do some research. Look at all the details pertaining to legal requirements and food safety. Next, make sure to maintain the quality of your food and your service. Lastly, create reasonable prices. Pricing is one of the critical points that must be considered while planning a virtual restaurant. And make sure to take into consideration the fees relating to the third party delivery service.