Have you seen a surge in grocery stores and retailers moving closer to college campuses? Well, there might be a strategy behind this trend.
Target is one of the larger retailers with their sights set on college students. Target has been opening mini-stores that are about a third of the average store size near college campuses across the country!
They have been creating a product selection that attracts the young consumers, for example, creating a line called “Degree: College Dorm Room Essentials by Target.” The smaller stores have been able to fit all of their consumer demands by adding items such as grab-and-go food, electronics, and bedding that fits the dorm room mattresses.
Although most college students feel most comfortable shopping online, Target makes it easy for parents to buy items online and pick them up at a nearby store within an hour.
Since opening nearly 100 Target stores near college campuses, Target has seen a double-digits sales growth in the area! Let us know your thoughts on this new strategy.