Millennials — those age 22 to 35 — are the largest living generation today and as they’ve grown up in a time of rapid change, it has helped change the health priorities that once prevailed among the previous generations. Take a look at this changing culture that is redefining the fitness industry!
Millennials are currently the largest living generation with nearly 73 million. And we have quickly seen how this generation has brought significant growth among the fitness industry. This year it is expected to grow even more as companies are incorporating fitness centers, fitness technology, and training equipment to increase the interconnection.
The popularity of the health and wellness trend is visible across consumer groups, and it differs significantly from the various food and exercise trends that took hold in previous decades. Eating healthy, exercising regularly, and monitoring one’s health has become a permanent lifestyle choice for many.
The increasing importance of a healthy workforce has encouraged more and more companies to implement fitness programs. Many companies have begun partnering with gyms or personal trainers because they know that they stand to benefit from healthy employees. Companies that demonstrate care for their employees as people, and not just human capital, win by attracting, retaining and motivating millennials to do their best. Rather than working overtime for more pay, millennials will search for organizations to which they feel affinity, gratitude and loyalty.
Let us know if your workplace has a health and wellness program!