Warby Parker is a great example of success when it comes to an online store opening their very first brick-and-mortar location! As these online sites build communities of loyal customers, they create a leverage to execute without having the worry of failing. Here are 4 things to consider when opening your first location!
First, long term leases, high rents, and capital expenditures makes it challenging, if not impossible, for certain brands to consider opening a location. But, leveraging technology can help ensure success. Several softwares have been developed to help remove the hassle from tasks like point-of-sale operations, foot traffic counting, customer support, and accounting. While you take these tasks out of your own hands, it gives you the opportunity to enhance your engagement with your customers.
Also, like many aspects of your life, a supportive community can help you and your business thrive. You can start by establishing a multi-brand retail that can help create a network within your already established community. This will then help you become part of a larger shopping destination while amplifying word-of-mouth marketing.
Additionally, partnering up with local businesses or programs can help build your supporters. Consider donating some of your products to people in your community, volunteer your time as a team, or contribute to a charity that aligns with your business values!
Moreover, connection is key to delivering shoppers an experience they want and will be returning to. Consider everything that makes your brand special and discover why your customers continue coming back. You can start by creating a unique experience that will have shoppers choosing your establishment, such as setting visually engaging displays, on-the-spot customization, complimentary samples, or same day delivery.
If you go beyond your customer’s expectations, you will quickly see your customer base continue to grow!