In 2015, the McKinsey Global Institute evaluated industries in the U.S. and their commitment to technology. The restaurant and hospitality industry ranked at the bottom of the list in terms of their usage of technology in their businesses. Since the study, said companies have integrated tech resources with plenty of space to grow with opportunities for entrepreneurs.
As restaurants seek to make new connections in a very competitive industry, restaurants have integrated new technology like digital receipts, hand-held devices for ordering, and online menus. 79 percent of customers have reported greater satisfaction with the use of tech services. Now that the industry has caught onto this hot new practice, here is what’s next:
In a new study, 85 percent of new customers said that they were more likely to visit a restaurant for the first time if a website was available. That information speaks for itself.
Smart phones gave a new definition to convenience when they put it in the palm of our hand with the invention of the App. Restaurant apps prove successful by providing services for food delivery, online menus, reviews and customer loyalty.
Beyond customer engagement and loyalty, restaurant owners are also looking to increase staff productivity, reduce inventory waste, and maintain food and tool safety.
Technology needs entrepreneurs who are able to develop platforms that streamline processes, solve problems, improve efficiencies and address customer expectations.