If you want to see what an overnight success looks like, there’s no better place to look than pop culture. Remember when The Osbornes were all the rage? How about Jessica Simpson, Kim Kardashian or Beyonce? It all seemed to have happened overnight, but success doesn’t happen overnight. There is a lot going on behind the curtain that consumers don’t see until the fire catches. Entrepreneurs, such as those in the entertainment industry, just like business owners, work behind the scenes for a very long time before they actually make it big.
If you’re an entrepreneur, you want your success as a business owner to catch fire quickly, just like your favorite icon. Fire starters in the industry are really making an impact, but the speed of that success can be a trick of smoke and mirrors. The key is to take the concepts below and use them to make the flint from which your fire will spark. Here are the six ways to make your business an ‘instant success’:
“Find a need and fill it.” The brilliant Ruth Stafford Peale coined a phrase that we build empires on today. If you do some work to discover what your audience needs and find a way to give it to them in a new way, you’ll find that what you have to offer will be irreplaceable.
Keeping a close eye on your competitor is smart and necessary. Observing with a keen eye for detail will help you spot the places where they’ve missed the mark. Use this information to adjust and give your consumer what your competitor cannot is the name of the game.
Once you see a trend proven for success, jump quickly! Think back to when Barnes & Noble or Blockbuster began to go out of business. Around every corner was a store that had closed its doors because everything was going online. If you jump when you first see the trend, you’ll set up your business for catching fire earlier, rather than later.
Sometimes the conventional paths to success are already taken, but that doesn’t mean you can’t succeed. What happens if you go to your favorite restaurant and the line at the front door is too long? Well, if you’re determined, you go around to the side door, of course… you’ll still get in the building. When the obvious route to success isn’t clear, know that there is always another way.
Building a successful business is all about word-of-mouth referrals. Referrals help build street cred and trust in your target audience. Give those who already invest in what you have to offer a great deal for talking about it, and you’ve got yourself a bonfire.
It’s simple… people want to invest in people who love and care about what they do. But it’s easy to spot a phony. Tailor your business to reflect the heart and faith you have for the business you’ve created and you’ll create a magnetic energy. Naturally, those around you will feel drawn to support what you have to offer.