As we’ve seen recently, there are several pop-ups and exhibits that are gaining a lot of attention as they prioritize experiences. And several conventional businesses can learn from the elements found in these successful retail spaces appearing in New York and Los Angeles! Take a look at this exhibit that was influenced by social media.
The Rose Mansion first opened in July, similar to that of the Ice Cream Museum in Los Angeles, and these pop-ups have quickly gained a lot of attention online without traditional advertising!
The creators of the Rose Mansion have been able to leverage their social media platforms to generate excitement and keep people coming in, which is a valuable lesson for conventional businesses!
The Rose Mansion has been able to amplify its message and draw new customers, despite its relatively small audience of Instagram followers. But, as people see the creative photo-ops that have been taken in that space entices many to want to visit as well!