Many brands have been testing out the pop-up concept for a while, with many ultimately opening a first permanent location. And as mentioned in our recent article, there are over 100 digitally native brands that already have plans to open 850 stores in the next 5 years! Take a look at how this new retail concept will both help the community and the new, local, and pilot brands that are ready to reach a greater audience.
Thousands of square feet which were once occupied by one major retailer have been finding a second life and transforming into a new retail concept that is revolutionizing the traditional department store concept!
Moreover, several companies have been implementing this idea of transforming over 14,000-square-foot spaces into housing several brands on a revolving basis, giving the community to discover an abundance of brands that they might not otherwise have access to!
For startup companies, sometimes it is difficult to think about opening a permanent store, but by participating in this type of retail concept could help the brand significantly increase their exposure and reach!