In a world where attention is limited, and there’s a constant wave of ads streaming out to your ideal client, it’s best to be as direct and transparent, while also fostering what your company believes in. As we saw earlier this month, Nike received mixed reactions when they revealed their Colin Kaepernick ad, but ended up succeeding from their bold campaign that tested their limits. Take a look at how Nike made $6 billion by simply taking a stance and taking a risk!
When the Colin Kaepernick campaign was revealed on Labor Day, several angry people began burning their Nike apparel and sharing it on social media. But, Nike was not afraid of showing where they stood and ultimately prevailed!
For starters, Nike didn’t wait until the Colin Kaepernick controversy regarding his kneeling during the National Anthem calmed down. Nike decided to make a statement and attached their business to a cause and they let it be known.
Secondly, when your brand has a bigger mission than just making money and are willing to take a stand as well as lose certain customers, you have the potential to appeal to a stronger customer base who will be fully invested in your product or service.
And most importantly, it’s better to focus on your ideal clients as you don’t spend time on those who don’t have the same mission as your company. Take the lead and do something bold.
You will only lose those who don’t have the potential to be loyal.
Take a look at Nike’s – Dream Crazy Campaign that went along with their recent campaign: