Yesterday, Nike released their most talked about advertising campaign yet which has made some people set their sneakers and sportswear on fire to protest against this campaign while others are showing their full support. Take a look at the image that has everybody talking about Nike’s 30th anniversary of their famous “Just Do It” campaign!
Former NFL quarterback Colin Kaepernick, who is currently involved in legal proceedings against the football league, has been chosen as the new face of Nike! Kaepernick tweeted on Monday afternoon a photo of himself with the quote, “Believe in something, even if it means sacrificing everything,” with the hashtag “JustDoIt.”
The former San Francisco 49er has not played in the NFL since the 2016 season. That year, Kaepernick began kneeling during the National Anthem to raise awareness about police brutality against African-Americans and other racial injustices. From there, a dozen other players began doing the same which became a symbol of the dividing lines over race in America. Kaepernick, who is still unsigned, filed a grievance against the NFL saying owners colluded to keep him out of the league. Nike currently has an apparel contract with the NFL that expires in 2028, so we will have to see if anything changes in the coming weeks.
Moreover, tennis superstar Serena Williams also voiced her support with the Nike campaign as she celebrates her journey both as a woman of color in a predominantly white sport and as a new mother. She also shared an image of her as a young girl, swinging a racket on the courts of Compton with the words “It’s only a crazy dream until you do it.” To that, she added: “Especially proud to be a part of the Nike family today. #justdoit”