“Fresh. Affordable. Made from Scratch.”
Have you ever been to a restaurant that changes their prices according to their location? Well, after Sam Polk, a former hedge fund trader, and David Foster, a former private equity professional, saw the need to help working-class families receive healthier food options, they decided to create a business model for a new company that would sell healthy food at prices competitive with those of fast food. Together, they created Everytable.
Everytable’s New Concept
Everytable is a new restaurant concept where diners can walk in, grab a prepared meal and either heat it up with available microwaves and eat it at the restaurant, or take it away to eat at home. Everytable was designed through a revolutionary restaurant model, as they offer healthy, made-from-scratch meals that everyone can afford. They’re also working to solve the problem of communities with no access to healthy food. Everytable has worked to strategically place their locations in those so-called “food deserts” as they sell their meals at discounted prices in underserved communities with little or no access to healthy food, and in affluent areas. As they see that people around the world are constantly looking for healthier and fresher dishes, Everytable has set their goal to redefine the food landscape the same way McDonald’s did 50 years ago.
“Our mission is to make nutritious, fresh food affordable and accessible to all.”
Everytable is Delivering in their Communities
Everytable’s business model was designed to drastically reduce the costs of the standard restaurant model in the way that their chefs turn fresh and wholesome ingredients into delicious meals which they sell through their small, grab-and-go storefronts. From the time that the ingredients are being prepared up to the point that the meal is served, Everytable designed their process to be super-efficient, and the savings are reflected in their prices. And, most importantly, to ensure that everyone can afford their meals, they price them according to the neighborhoods that they serve. Polk establishes the pricing of his meals with the example of a single mom making around $1,200 a month, spending $750 on rent with four kids, as the drastic impact of a $3.50 meal can make in that family compared to a $5 or $8 meal. So they built their model to sell their food according to the neighborhood to make sure that it’s truly affordable in every community. Both the $3.95 salad served in South LA and the $8 salad in downtown LA will be made exactly the same way, with the same ingredients (organic when available and sourced as much as possible from local farms), and in the same central kitchen, where all Everytable meals are made.
“Every meal you purchase, helps us open up locations in ‘food deserts’ around LA, where we sell our meals for less.”
Keeping their overall costs down.
Moreover, Polk and Foster are able to keep their prices down with grab-and-go items and their central kitchen model by eliminating the need for a waitstaff or kitchen space at each location. There are approximately two employees on hand at every location, and guests have the freedom to pick and choose the meal that they desire from the shelf and either heat up their food at the available microwaves and seat themselves. During an interview with the LA Times, Polk stated that ,”we really wanted customers to have this incredible experience where the food is delicious, but also the environment was beautiful and showed a tremendous amount of respect for the customers, and the menu has really been created as a way to show respect to various cultures and communities within Los Angeles.”
“Nothing fried. No refined grains. No artifical colors, preservatives, or flavorings.”
Some of the items that you can find on the menu includes a Kale Caesar Salad, Vietnamese Chicken Salad, Smoked Salad Bibimbap, Spaghetti and Meatballs, Jamaican Jerk Chicken, Sesame Teriyaki Chicken, Cajun Blackened Fish, and various kid friendly options. Everytable currently has eight locations spread across South LA, Downtown LA, Baldwin Hills, Century City, Santa Monica, Compton, Watts, and Brentwood.
“Together, we can make the world a healthier and more equitable place.”