MoviePass significantly grabbed the attention of many moviegoers late last year as they reduced their monthly subscription fee from $50 to $9.95, causing many to sign up for this amazing deal! As the overall movie theater attendance of 2017 was the worst ever seen in 24 years, MoviePass was able to grow from 20,000 to more than 2 million after the subscription fee reduction. Now, AMC has announced their plans to release their own subscription service bringing competition to the longtime MoviePass.
When MoviePass gained momentum in August of last year, the subscribers were able to see up to 365 movies a year for a monthly fee of $9.95 but with a restriction to 3D and IMAX. Also, many movie companies would not accept the MoviePass like ArcLight, Landmark, or AMC. AMC was quick to announce its concerns over MoviePass in August of last year as they didn’t see the best interests for movie theaters with the implementation of that subscription service. Many theater chains criticized the service as they saw it as too good to be true. Consequently, MoviePass had to make some changes to its service due to the vast amount of profits that they were losing. They had limited their customers from viewing the same movie twice as well as wanted a photo of the ticket stub and if you wouldn’t submit the picture, your account would be canceled. Moreover, the unlimited viewings were limited to only four movies a month. Less than a week after their promotion, MoviePass went back to their original deal after receiving major criticism.
While AMC’s option is more expensive than that of the MoviePass, customers will be able to see up to three movies a week for the price of $19.95 a month. The program will become available starting Tuesday, June 26, as members can enroll online and start using the service immediately. Also, AMC has boosted their service by allowing their subscribers to watch any movie at its theaters at any available showtime and in any format, including IMAX and 3D. Additionally, moviegoers will be able to book tickets in advance which is a feature that is not available with MoviePass.
Let us know what you think about these subscriptions and will you be switching over to AMC?