Over the years, physical retailers have changed a lot the way they connect with their customers. Before someone used to go to a store, checked around the stuff that it sells and if he/she liked something, instantly bought it. Now, in the digital age, this is is still remaining, but it is not enough. With the appearance of Instagram, the most popular photo-sharing application of all times, physical stores have changed the way they sell their products and connect with their customers. Take a look at 3 ways Instagram has changed the physical retail experience:
1. Allows storytelling and gives value to the brand
Today, stores need to tell shareable and engaging stories, and create perfect visual moments in a photo in order attract new customers. Instagram allows retailers to give more value to their brand. They don’t only need to have a special event in order to promote with pictures on their Instagram. Instead, retailers have to be creative and consistent with what they share and tell g the story behind their physical retail store. A good example is the brand Herschel Supply Co that uses its Instagram account to show more moments than products, making in that way that customers feel there’s more behind the just the product they sell.
2. Engage more with customers
Thanks to Instagram, retailers are now more exposed to what their customers think about their brand. And in order to take the most from reviews and comments, retailers should have the right team monitoring and analyzing them. Through Instagram, retailers can provide customer service in the same way that you would if you were dealing with their customers in person, on the phone or via email.
3. Best Way to Advertise
Retailers can pay for Instagram advertising to reach a specific audience and drive more local traffic to their stores. Also, they should optimize their platform’s profile the best way they can to encourage users to contact them or visit their store.
Instagram has changed the physical retail experience and people are relying more and more on this platform to decide whether they want to visit a physical store or not. According to a study, at least 30% of Instagram users have purchased a product they first discovered on Instagram. And that is why physical retail stores should take this platform as a priority if they want their customers to go and shop in their place.