When it comes to attracting diners, you’re given just a small window of time for patrons to pass, read your restaurant sign, and decide if they’ll eat at your establishment. First impressions play an important role in having customers walk through your doors as soon as they pass by your space or become regulars. Take a look at the three of the most effective ways to bring potential customers from the street into your business!
1. Attract diners with your outdoor restaurant signs.
First and foremost, your restaurant signs should always be visible at all times so it can be spotted by those walking or driving by. One easy way to begin incorporating a sign is by placing an adaptable sign like a chalkboard so that you can easily erase and change your sign to stay current and fresh. If you’re located in a tourist-heavy area, consider investing in billboards or roadside signs to attract those interested in your cuisine. Also, make sure to keep your sign short, simple, and to the point. Make sure that your restaurant logo is easy to recognize as well as a signature color scheme that is consistent with your brand.
2. Put your brand on display.
Next, another way to attract customers is simply by putting your brand on display. Regardless of what you choose to put on display, remember the value of window space and its ability to give people walking by a sneak peek into your restaurant. Sometimes visuals leave an instant impression which might make customers want to enter your restaurant immediately. Also, the display may entice customers to want something that they had no idea that they wanted.
3. Interact personally with people passing by.
Lastly, a personal interaction with a potential customer can leave behind a good impression and could lead them to return because of it. Another way of leaving a good impression behind is by offering free samples to people passing by. Think about pairing each sample with a coupon that acts as a call-to-action to get them walking through your doors. If they enjoy your product, then it could possibly turn them into regulars at your establishment.