There are countless ways for your restaurant or retail store to prepare for the summer rush. To begin with, you should prepare your staff and even hire seasonal employees to help you during the peak hours of the day. So while summer officially begins in a month, it is never too early to begin preparing for those warm summer months. Take a look at some easy ways to prepare your business and staff!
Get the word out.
The first way to prepare your business for the summer rush is by getting the word out to your customers. It’s important to get the word out as early as possible so that your customers can plan ahead and incorporate your restaurant or retail store on their agenda. Many customers may be arriving from various parts of the world or can simply be your local guests, either way, most people always visit a new city or local neighborhood with a schedule filled with daytime activities, afternoon shopping, and nighttime dinner.
Prepare your staff.
Next, it is very important to prepare your staff for the summer rush. Your employees may not be accustomed to having a lot of customers all at once so it is wise to prepare your employees to be as productive and calm at the same time. Also, consider hiring new staff for the season to give you an extra hand at your restaurant or retail store. For restaurants or retail stores in vacation areas, it could mean hiring an entirely new staff. Aside from hiring new employees, you need to keep in mind that you need to set the time to prepare their training with your business process and equipment. Having your staff as prepared as possible will help them do a better job and provide a better service.
Optimize your technology.
Moreover, both restaurants and retail stores have seen new options in technology that can significantly speed up the ordering or checkout process which can help overall customer satisfaction. Ensuring that your business equipment is in good condition is important when preparing for the summer. Paying at the table, for instance, is growing in popularity throughout the U.S. and it can help by substantially cutting down the process of payments during rush hours. This has been proven to cut down the time by nearly 20% which benefits the turn over rate for tables. Taking preventative measures can assure you that there won’t be any bumps in the road through the summer months.
Consider your marketing strategy.
Lastly, with so many holidays in the late spring and summer, it is important to create a marketing plan in place of including important holidays and local celebrations. Having your events and pre-determined will make it easier on your staff to plan ahead and prepare for a possible hosting event. Make sure to update your web page and social media pages with all of your upcoming events to help your customers get an idea as to what they can look forward to. Or, you can opt for traditional signs and flyers to post around your neighborhood or city for people walking in the area to see.