With over 28 million customers enrolled in its loyalty program, and over 90% of their sales deriving from those customers, Ulta Beauty has become one of the fastest-growing retailers in the U.S. This retailer’s compelling value proposition and convenient and welcoming shopping environment has played an important role in their success. With over 1,074 locations, Ulta Beauty is planning on opening approximately 100 new stores this year! Learn more about the beloved makeup retailer and their plans on expanding this year.
All things beauty, all in one place.
Since opening their first store in 1990, Ulta has become the top national retailer providing ‘all things beauty. All in one place.’ Founders, Terry Hanson and Dick George were the ones who first launched a store design to change the way women shop for cosmetics because, at the time, women had to shop for their cosmetics across different vendors. The beauty retailer now uses 500 established beauty brands, along with its own private label, to offer more than 20,000 products to its customers. In addition, their customers can take advantage of their full-service salon for your hair, facial, and skin needs. In 2017, sales increased to 21.2% to $5.9 billion as continue delivering outstanding results year after year.
The ultimate customer loyalty program.
Moreover, several strategies that have helped the company succeed in the industry is their implementation of a comprehensive loyalty program, as well as rewards, and promotions. Ulta Beauty has an estimated 28 million customers enrolled in their loyalty program, with over 90% of their sales deriving from those customers. Guests can sign up for free and earn points for every dollar spent on products, beauty services, and at ulta.com. Customers are always awarded even without shopping as they receive exclusive offers, discounts, and free birthday gifts as a way to give back.
Ulta’s plans for expansion.
Lastly, Ulta Beauty is home to more than 35,000 associates and have created approximately 15,000 new jobs since 2015! As of February 2018, Ulta Beauty has 1,074 locations across 48 states and the District of Columbia. And, recently Ulta released their plans on opening 100 new stores in 2018! Aside, from building new locations, several stores that have been among the first locations will receive a makeover and are set to be remodeled in the coming year.