Whether you’re a well-established retailer or restaurant or getting ready for your grand opening, providing a remarkable customer experience is important for your success. Creating memorable experiences can entice a customer to return and also spread the word about your establishment.
Here are 5 ways to turn your retail store or restaurant into a neighborhood hub!
Host an event.
One of the ways to turn your retail store or restaurant into a neighborhood hub is by hosting an event! If you don’t have a lot of experience hosting events, then that’s ok because you can gather your employees to help you set up an amazing event. Some tips for the big day can be as simple as choosing the right music and gifting goody bags filled with marketing materials from your business. Once your event is complete, share some pictures of it on your social networks to present the amazing outcome.
One-on-one teaching sessions.
Another way that you can have more customers walking through your doors is the implementation of one-on-one sessions. From makeup lessons to cooking tutorials, many retailers and restaurants can discover what their specialty is and spread the knowledge to their customers. MAC, for example, offers one-on-one lessons on how to apply false lashes as well as 90-minute lessons on how to do your makeup. Or, if your restaurant specializes in a particular cuisine, you can host a cooking lesson for those who want to learn how to cook their favorite dish at your restaurant.
Create a social atmosphere.
An interactive atmosphere would also attract more customers to convene at your retail store or restaurant because they know the sense of comfort and familiarity that is established there. To begin with, try to create a warm and friendly atmosphere by incorporating your personality and establishing comfort in the layout. The biggest factor that contributes to the atmosphere of your business is your staff. It is their attitude that sets the tone for the store. You want your customers to feel welcomed and a friendly smile and an offer of help will immediately make your customers comfortable.
Introduce a new product.
Moreover, if you decide to incorporate a new product in your store or a new dish, you can easily turn that into a showcased event which would allow your customers to celebrate the inauguration of something new. While you’re introducing this new product, you can also compensate your loyal customers by offering them a sample. House of Kava is a perfect example of a neighborhood being centered around a new product, in this case, House of Kava introduced a new beverage to the community which wasn’t known and resulted in a monumental demand.
Start a club that meets regularly.
Lastly, customers who find retailers and restaurants that understand their needs are more likely to return as they begin creating connections with other patrons as well as the employees which results in a greater sense of attachment. That’s why clubs or meeting groups are an excellent way to bring retailers back into your store when they don’t necessarily need to shop. At the end of the day, building strong relationships is what drives customer loyalty. If you create a pleasant experience for your customers then they will most definitely return, and equally as important, they will tell others about you. So, put some time and thought into the appearance of your store. Keep it neat and clean, bright and welcoming, and train your staff to provide exemplary service.