Through design, brands can create a meaningful experience for their consumers which can help them stand out from the rest of the industry. Ensuring that there is a consistency in colors, and keeping the decor simple and clear will allow your customers to recognize you in all settings. Learn about the best three ways to tell your story through your store decor!
Incorporate a consistent color palette.
To begin with, a key factor in achieving your own story is by establishing a consistent color palette. By keeping the consistency and ensuring that the same colors are used in every store can entice a customer’s sense of sight. Color has the power to express a brand’s attributes and values as well as increasing brand recognition by up to 80%. Color pallets, lighting, and shapes that compliment one another will also give your store a sense of balance. Incorporate colors that are going to be functional as well as visually effective, ensuring there are suitable contrasting tones to layer your products on top of your backgrounds. Guests tend to react to colors in different ways so make sure to choose colors that best reflect your restaurant or retail brand.
Incorporate an appeal to all five senses.
Restaurants and retail stores that encompass all five senses tend to stand out among the rest in the industry. Elements such as lighting, texture, color, and acoustics play an important role in the overall story. Features like these can create an ambiance that becomes more memorable. Consider how the colors of wallpaper, paint, architectural pieces, and furniture fabrics can work together to influence the mood. Furthermore, find a medium between the environment that you want to establish. You can construct a restaurant using acoustic techniques that can stop voices from carrying so that each customer can focus on their own conversations or establish an environment to promote a more lively room. Next, bringing certain smells into your space can immediately impact one’s mood. Customers will be more likely to return if the memory of their dining experience is paired with an appealing aroma.
Create a logo that is clear and meaningful to allow your customers to recognize your brand when they see it.
Lastly, a strong logo is the beginning of your company’s branding and ultimately conveys your business’s vision. Well-designed logos can tell stories with the shapes, colors, and fonts that are conveyed. The future of the company should be visioned as you begin to design your logo because a logo can become iconic and memorable. The biggest companies in the world all share one thing in common – an instantly recognizable logo. Whether it’s Apple’s iconic fruit or Nike’s swoop, logos can become synonymous with the brand they represent. A company with poor design and branding can become associated with very poor efforts, making it harder to remove a negative brand image. So, keep in mind that the logo you establish communicates your company’s values because it will ultimately define your brand image.
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