Augmented reality is becoming more and more common in the retail industry and there are many ways that customers can benefit from these innovations. For instance, customers can now preview what an item would look like before it is purchased as well as create unique experiences that bring value to the overall brand. Take a look at some of the benefits that consumers can benefit from when they visit their favorite store the next time!
Providing value through the utility.
One of the core approaches that retailers have implemented involves the AR experience in some of their products to provide value through a utility. When it comes to using AR in the products and packaging, there are plenty of opportunities to be helpful to your customers. For example, Hyundai has implemented AR technology to enhance the user guides for their automobiles through AR technology. The car brand replaced the printed paper manual with an AR-powered owner’s manual where car owners can use an app and their device camera to scan elements of the car and access support content.
VR Experiences for Children
Furthermore, adding an element of play to any AR product experience an bring entertainment and enjoyment to the youngest of consumers, the children! Advertisers know that the earlier a child learns about a brand, the more likely they will be able to buy it later. And children under 7 can’t tell the difference between advertising and entertainment. Some of the brands that have incorporated AR technology into the toy industry includes some name brands like Lego, Hasbro, and Merge Cube. In 2010, Lego first used AR technology in their store kiosks to show their customers a 3D image of what their toy will look like once assembled. Since then, they’ve launched an AR app that makes it easier for customers to design their LEGO creations, video games, and products that integrate other products’ virtual versions.
Try out a product before your final purchase.
Lastly, the AR technology has been implemented in some retail stores as a way for their customers to visualize what a product would look like in their home. For instance, Ikea has implemented the virtual reality magic by placing you in a virtual room where you can easily walk around and do some of those basic kitchen tasks. You are able to open drawers and oven doors and change the color of the cabinets and drawers. Also, Zara has released a mobile app that allows you to launch an AR experience that will enable in-store customers to hold their phones up and see models come to life on their screens. The store also has technological systems embedded in their mirrors so that customers can scan an item with the mirror using their radio frequency identification (RFID) technology, and the mirror would bring the right size, multiple choices to coordinate and combine the item that they are trying on with other garments and accessories.