When opening a new restaurant, one of the main concerns is how to make loyal customers. Those customers who are really engaged with your business, who are going to give you positive reviews and comments on your Social Media accounts, and who are going to recommend you to their friends and families. The key for restaurants to get and inspire guest loyalty today is to provide a unique “customer experience”.
In this article we explain to you Why Customer Experience is the key to a Restaurant Success:
Stand out from your Competition
Restaurants should learn how to compete on customer experience. In other words, restaurants should concentrate not only on what they’re selling but most importantly in how they’ re selling it. This covers everything from how easy it is to navigate their website, how well their messaging speaks to your customers, how is the quality of the staff service, and many other factors that make your restaurant.
Customers will be Willing to Pay more
Restaurants have to realize that if they can have a great and unique interaction with their customers, they can also make them be willing to pay more for the experience they are offering to them. A recent study research by Harris Interactive, states that almost 9 out of 10 U.S. restaurant consumers say they would pay more to ensure a superior customer experience.
Reduces Customer Acquisition Costs
The best kind of advertising that money can’t buy is undoubtedly word-of-mouth advertising. And nowadays the most powerful word of mouth tool is Social Media. Happy customers will be the first to comment on your Instagram posts, review your website with 5 stars and share your actives with their friends. Restaurants should work with a professional digital marketing team to engage with those loyal customers and reward them for being their fans. Also, online reviews from customers are a quick and easy way for them to help you spread the word about your business.
In conclusion, there are many reasons why customer experience is the key to restaurants success. Outstanding customer experiences occur when you go above and beyond your customer’s expectations. Restaurants need to offer them unique experiences for every interaction they have with them. These interactions might be face-to-face, or they might be digital, but it is important to have customers as friends or family. If you make that, be prepared for a great success.