Born after 1995, Generation Z is the next biggest population since the era of the Baby Boomers and the NPD Group, a market-research firm, says that they are already making a big impact on the restaurant industry! To begin with, Generation Z accounted for $78 billion of the restaurant industry’s revenue in 2016 and spends an average of $174 per month when they eat out. Here are some ways that your restaurant can adapt to meet the demands of younger diners!
Incorporate healthy options.
When it comes to food, many millennials, and the upcoming Generation Z seems to be more conscious of what they consume. Millenials are committed to eating right and exercising more than other generations, and appropriately, are spending a lot of money to ensure that what they consume is grounded in health. According to a Tufts Nutrition report, 41% of Generation Z says they would pay more for foods that they perceive as healthier, compared to only 32% of millennials. Generation Z tends to look for sustainably sourced ingredients as well as GMO-free, and organic when it comes to their final decision on their order. Many restaurants can adapt to these preferences by posting where produce comes from, and include nutritional information online and in store.
Incorporate mobile convenience.
Secondly, many restaurants have been implementing the use of mobile apps because of their convenience that is offered to their consumers. By implementing a mobile app, you can offer amazing loyalty & referral programs and has been proven to increase sales amongst millennials! According to Food Tech Connect, 35% of people ages 18 to 34 like to place their orders on smartphones or tablets, and 40% actually prefer a mobile payment over other options, especially for restaurants offering quicker service.
Provide a unique environment.
Next, many consumers in this era tend to choose a restaurant because of the unique environment that the establishment has to offer. As many people share their experiences through pictures on social media, others who are searching for a new place to visit would feel compelled to visit because of the aesthetically pleasing pictures that others share. If your restaurant is outdated, some easy ways for you to change the decor would be to implement a more modern and clean look. Some restaurants can thrive if they make their decor picture perfect for their customers to share on social media.
Delight your customers.
Furthermore, Generation Z wants experiences to go along with their restaurant industry. For example, many coffee consumers, enjoy coffee for the experience that they cultivate such as from where it’s grown, to its sustainability story, to where it’s served. Many Millennials have shifted the value proposition by placing their experience above the product. People want to enjoy a space built to meet their needs and enjoy places that serve customizable or gourmet dishes. In order to appeal to the Millennials, providing a range of luxury coffees, including organic offerings would not just satisfy the customer but also delight which can lead to customer loyalty and the spread of word-of-mouth to others.
Implement innovation in the kitchen.
Lastly, along with the healthy options that many consumers ask for, the kitchen has been implementing many innovations to meet the demands of their consumers. The changing food landscape includes many meal solutions that didn’t even exist five or 10 years ago. Chefs can stay ahead of the competition by working closely with manufacturers and suppliers who are developing products which can help inspire on-trend and innovative dishes and appeal to the younger generations. Lately, there are other forms of frying foods such as air frying, which is a kitchen appliance that cooks by circulating hot air around the food. Also, when it comes to specialized drinks like coffee, many restaurants have implemented high-tech equipment that helps baristas brew more decadent drinks which enhances the experience that any consumer would enjoy.