Every year Foursquare, a local search-and-discovery service mobile app which provides search results for its users, releases a report on an annual ranking of full-service. The restaurant ranking is based on four criteria: frequency of visits, the portion of total category customers captured by a brand, and the number of visits a customer has to make to a particular chain to rank within the top 1% in frequency.
See the strategies that some of the top restaurants have used in strengthening their customer following!
Offering amenities popular with your customers.
One form of restaurant value is the offer of amenities for your customers. People enjoy convenience, comfort, and enjoyment which is something that every customer always seeks. An amenity can range from a mint that is offered upon departure to complimentary WIFI service in your establishment. Some restaurants use several amenities to separate themselves from other competitors.
There are many 2018 trends that have been evolving from consumer awareness such as health and environmental sustainability. Some of the trends noted have been gaining in popularity over the past few years, including street-food inspired cuisine, Mediterranean flavors, and breakfast foods. Other trends that are new in 2018 include Hawaiian Poke and anything termed ‘plat based.’ Restaurant owners are constantly looking to freshen up their image by incorporating the most popular trends to their menus to add value.
Ownership by Multiconcept operations.
Many of the most successful restaurants across the country are operated by multi-concept groups — companies that have built a portfolio of brands that can be wildly different but are united by shared values and infrastructure. When these companies with multi-concept operators, they tend to innovate and evolve more with the changing consumer. They tend to break the old models and reimagine the way the restaurants operate.