IKEA, the Swedish-founded, Netherlands-based multinational corporation that pioneered the idea of selling affordable, flatpack furniture is changing more and more the game of the retail experience shopping. There’s a lot to learn from what they have been doing and still innovating. Check 5 Game-Changing Ideas to learn from them:
1. The creation of an AR-based shopping App:
IKEA launched an AR-based shopping app together with Apple that uses Augmented Reality to preview how furniture will look at your home.The software is smart enough to not only show off furniture at the proper scale but also with the right kind of lighting and shadows.
2. Create products for the Smart Homes of the Future
A future of smart homes is already here and IKEA is already winning the game of innovation, for example launching a range of smart lighting products, controlled using an App, and creating products form part of the IKEA Home Smart programme, which also includes devices that will allow users to wirelessly charge their smartphones.
3. Launch an innovation lab to explore the future of home design
IKEA has its own innovation lab in Copenhagen called Space 10 that is investigating ways of boosting the health and wellbeing of the company’s consumers.The purpose of this project is to enable a better, more meaningful and sustainable life for the many people. Something that many companies should try to follow.
3. Offer products made from recycled materials
Since 2016, IKEA has been showing its commitment to sustainability, and creating original products made from recycled material. An example of this, is a kitchen made from recycled plastic bottles and reclaimed wood that the company launched in 2017 and also IKEA has been experimenting with designers from the creation of paper sofas and bookshelves to paper tables.
3. Use interactive projection technology to attract attention to products
An IKEA store in Sweden used some years ago an interactive projection technology to attract attention to its beds. The projection showed sleeping couples in a bed and if you sit in the bed, the projected character moves out of the way. Interesting, right?
Retailers should think of new ways to attract their costumers not only to their stores but to their products. There are tons of ideas that you can implement and copy from big companies such as IKEA, that is changing the game of innovation and technology.