Ever since Chick-fil-A became a restaurant chain in 1946, Chick-fil-A’s success has been derived from two simple things – food and customer service. This restaurant chain is frequently among the highest ranking of the customer satisfaction index. Now Chick-fil-A is on track to becoming the third largest restaurant chain by 2020!
Chick-fil-A as first founded in 1946 by S. Truett Cathy and ever since they opened their first location, Cathy established the vision of being an establishment that not only sold chicken but also one that would become a part of their customers’ lives and the communities that they serve. Recently, the demand for Chick-fil-A has been evident as its mobile app has gained more than 10 million downloads in less than two years. This restaurant chain excels in food and service which is what has set them apart from other competitors. Chick-fil-A goes beyond new product introductions as they were one of the first restaurant chains to stop sourcing chicken that was treated with antibiotics, as well as introducing gluten-free buns, and adding grilled chicken nuggets to the kid’s menu.
Chick-fil-A does a stellar job when it comes to their staff. They have amazing employee benefits like premium wages, scholarships, referral bonuses, free food, and flexible schedules all of which help motivate the staff members in offering the best service to their customers. Furthermore, ever since Chick-fil-A was established, Cathy made the decision on closing on Sundays because he saw the importance of setting aside a day to rest and worship, and its a practice that they uphold today. For Cathy, Sundays were meant for getting out and spending time with family and friends.
Throughout the years, Chick-fil-A has had many creative displays of advertisements. At the time when one of Bart Simpson’s most noteworthy taglines was “Don’t have a cow, man!,” was becoming popular, Chick-fil-A thought it was the perfect tagline for a company selling chicken products. It quickly became one of their biggest hits. The creative team began thinking of a way to fuse the idea of not having a cow with something more and incorporated the idea put a couple of cows on a billboard and have them plead with burger fans not to eat them. And thus, the cows on their advertisements were born.
Since their beginning, Chick-fil-A has been an industry standard for customer service. They always want to help people and thank people for going into their restaurant. The staff makes it a priority to always say ‘it’s been a pleasure serving you.’ Chick-fil-A currently has 2,300 total stores and has been opening 100 new locations every year. With their continuous success, they seem to be en route to being among the top 5 restaurant chains in the country.