Following the last article from this two-part article, we have the last 5 brands from the top 10 of the world’s most valuable restaurants in the world. A list of the world’s most valuable restaurant brands is released each year by Brand Finance and the brand value is broken down by enterprise value, branded business value, brand contribution, and overall brand value. Let’s continue with number six!
Brand value (in millions): $4,846
In this brand index list, Domino’s is the most valuable pizza chain in the world. They have maintained their ranking as number 6 for a consecutive year. The brand has posted same-store sales growth of 3.8% and 4.2% at company-owned and franchised stores, respectively, in the fourth quarter. In terms of locations, Domino’s has only closed 13 stores domestically and 62 abroad, along with a net addition of 422 stores. They are going to experience a point of uncertainty soon as they will forge ahead without president and CEO J. Patrick Doyle, who was instrumental in the brand’s turnaround since taking office in 2010. Additionally, the company’s market share has increased from $11.90 in 201 to $227.47 recently.
7. Burger King
Brand value (in millions): $3,150
Burger King has moved up in the brand index list since last year. This fast-food chain reported an impressive comparable same-store sales growth of 4.6% in the fourth quarter. Burger King’s comparable sales stateside were 5.1% in the fourth quarter compared to just 1.8% in 2016. There are currently 7,226 locations in the U.S. as of the end of 2017. They posted a 6.5% net restaurant growth compared to 4.9% in the prior year. They have shown great success in China, Russia, France, and Brazil.
8. Pizza Hut
Brand value (in millions): $3,101
Pizza Hut has been going through a brand transformation this last year which resulted in success in the later part of the fiscal calendar. Their same-store sales increased by 1% after maintaining a stagnant year. Pizza Hut recently had a $130 million plan to reinvigorate the pizza chain. They have implemented new delivery pouches with Insulation thermal technology designed to deliver pizza 15 degrees Fahrenheit hotter. They have also hired 14,000 delivery drivers in 2017 and are more than 24,000 new delivery drivers. Growth wise, Pizza Hut has opened 340 new international restaurants in the fourth quarter and 826 units in 77 countries, including 592 restaurants in emerging markets.
9. Dunkin’ Donuts
Brand value (in millions): $3,101
Dunkin’ Donuts has moved up the ranks since last year with the ranking of ninth. They are currently planning on having a total of 18,000 total U.S. units, and an expansion of 1,000 new stores in the next two years. Also, Dunkin’ has announced that they will be renaming their company with the removal of “Donuts” because they want to rebrand the company. Dunkin’ sees this opportunity as a chance to win in categories like convenience and breakfast. They want to play a larger role in the craft coffee culture with Cold Brew, additional espresso products, and an extension of its premium tea and frozen beverage lines. Dunkin’ is opening new and improved stores with double drive thru’s, where the second lane will be for mobile orders. Their morning business accounts for about 60% of their systemwide sales.
Brand value (in millions): $2,541
Lastly, Chipotle is the concluding restaurant in the top 10 most valuable restaurant brands in the world. The company has experienced many issues throughout the year as we have seen with their food-safety issues. But, the burrito chain’s comeback which has fluctuated but mostly declined in the last year. They experienced a successful first quarter with a revenue jump of 28.1% to $1.07 billion. But, after it was revealed that their Sterling, Virginia, location suffered a norovirus incident that affected more than 130 customers. There was also a video of rodents falling from a ceiling which went viral. Even a TV actor took aim at the brand on Instagram. Overall, their company has been hit with many issues regarding public relations which have impacted their success but kept them in the top ten.