Amazon, a known contributor to the downfall of Toys ‘R’ Us, is now considering the purchase of the soon-to-be vacant Toys ‘R’ Us locations. As a result of filing for Chapter 11 Bankruptcy in September, the toy store chain began its liquidation of more than 700 U.S locations in early February, however, 200 of its most successful stores were chosen to remain in operation for a few more weeks.
According to Bloomberg, Amazon is seeking to establish a physical retail presence where it can showcase its popular Echo & Alexa line. Amazon predicts that voice-activated platforms will be replacing computer touch screens and mouses by providing easier access to technology. Presenting these benefits will ultimately be easier to display in a real-world setting.
Making this move would let Amazon expand its brick-and-motor presence just months after the company acquired Whole Foods and added 450 locations. Back in 2015, Amazon had also considered purchasing some of the closed down RadioShack locations, but at the end, the company chose not to.
Having a larger network of stores would place inventory near shoppers, potentially providing faster delivery to e-commerce customers. The buildings could also be used to serve Whole Foods grocery delivery service. Amazon is already organizing to test out free two-hour delivery service to Whole foods customers in four cities, including Cincinnati and Dallas.