McDonald’s has rekindled its relationship with Disney after more than a decade since their collaboration served ties. The two companies went separate ways during a time when childhood obesity rates were on the rise, leading to a widespread concern regarding the number of calories being served in children’s meals at fast food restaurants.
McDonald’s is redesigning its Happy Meal menu to offer selections that are lower in calories, saturated fat, sodium, and sugar. This means that chocolate milk and cheeseburgers have to be left out of the kid’s menu. These items can still be purchased, however, McDonald’s suggests that not including them on the menu will make them less likely to be ordered.
Tiffany Rende, Senior Vice President of Corporate Alliances at Disney, explained that “McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers.” Disney first introduced its nutrition guidelines in 2006 and extended its efforts in 2012. The company is aiming to promote the consumption of lean protein, vegetables, whole grains, and fruits while limiting the use of sugars, sodium, and saturated fats. McDonald’s expects to be in alignment with Disney’s nutrition guidelines just in time to promote, “Wreck-It Ralph 2: Ralph Breaks the Internet” in November.