New technologies are changing americans’ way of shopping, and retailers and tech start-ups are taking advantage of this and are looking for the best ways to simplify the way shoppers find and buy products in stores.
Here are five trends that show that the future of Retail is already here:
1) Digital mirrors to help you visualize new outfits, lipstick or sunglasses.
Sephora and Neiman Marcus are two retailers already implementing this new technology. The digital mirrors by Memomi allow shoppers to try and get feedback on makeup, glasses and other wares. From trying different styles of an outfit and compare them side-by-side to sending captions of images and videos from the mirror to a friend for instant feedback. Also, the Memomi’s mirrors allow shoppers to record tutorials by makeup artists, so you can re-create the look the next morning. Interesting, right?
2) Technology to personalize outfits and find better-fitting shoes.
Retail companies are starting to use data to make personal recommendations to shoppers. For example, telling them how they can fit their outfits or find the perfect pair of shoe.
A start-up called FindMine is partnering with retailers such as American Eagle Outfitters to help them provide personalized outfits around every item they sell. Shoppers can text a photo to American Eagle via Facebook Messenger, and FindMine will send an outfit pairings within seconds.
3) Robots that restock shelves
Retailers such as Lowe’s and BevMo are using robots restock shelves and help shoppers find what they’re looking for.
The device, by Fellow Robots, rolls through the aisles checking for misplaced items and empty shelf space. If it sees, for instance, that a store is running low on hammers, it will alert employees to order more.
4) Robotic shopping carts
Meet Dash, a robotic shopping cart that imports your shopping list, guides you to each item and allows you to check out with the swipe of a credit card. After you’ve finished shopping, it follows you to your car. And the best part? Once you’ve unloaded your groceries, Dash will automatically find its way back to a docking station.