Dunkin’ brand new store made its debut in the same city where the brand opened its first location nearly seven decades ago. The new restaurant, at 588 Washington Street in Quincy, Massachusetts, is the second location showcasing just “Dunkin’” on the front. The other opened last summer in Pasadena, California.
Dunkin’ is taking aim at its coffee competition with this innovation, hoping to boost convenience and speed of service for loyalty members:
“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” said Dave Hoffmann, president of Dunkin’ Donuts U.S. and Canada in a statement. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage while emphasizing and enhancing the unparalleled convenience, digital innovation, and restaurant excellence that distinguishes Dunkin’.
Another fresh detail is the location’s tap system, which serves eight cold beverages, including coffee, iced tea, cold brew, and nitro infused cold brew.
Inside, employees will don new uniforms designed by Life is Good. Messaging on the new T-shirts features branding such as “Fueled by Positive Energy,” and “Drink Coffee. Be Awesome.”