China has become Starbucks’ second largest and fastest growing market The company already operates more than 3,000 stores in the country and are expecting to open up to 2,000 more by 2021.
“To us, we open 500-plus stores a year, but to us, it’s not about 500. It’s about opening a store 500 different times because you’re in a different neighborhood and we’ve got to build that relationship with our customer” Starbuck’s China CEO, Belinda Wong.
Comparable-sales growth in China is outpacing the U.S. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the U.S
Starbucks is serving more than 5 million customers in China per week, and most of those visits occur between 1 p.m. and 3 p.m., although the stores are starting to see more residents adopt the American habit of drinking coffee in the morning.