Do you know that the average Millennial in the United States eats out five times a week, regarding a study of Bankrate.com. That is why restaurant owners should start thinking new ways to market their business to this generation of consumers.
Here are 3 main ways to Market your Restaurant to Millennials this 2018:
1) Make Your Restaurant Millennial-Friendly
This means that if your restaurant ads promote a fun, relaxed place with a modern atmosphere for millennials, you should keep that promise and offer that in real life.
Nowadays, it’s all about concepts. Millenials are looking for different places where they can hang out with they friends, and if they happen to have a really good experience, show off the world about it (this would be the best thing to happen to your business). Make your restaurant be perceived as unique, exclusive, or special, from their food to their ambient.
2. Try Email and Text Message Marketing
Do you know that when someone enters their phone number or email address after paying for their meal, you have that information stored into a giant customer database you can use for your marketing? Take advantage of that and start running an email and text message marketing campaign.
You can send emails or texting updates, newsletters, or special promotions to your loyal customers.
3. Get a loyalty program
Since modern loyalty programs are digital, they a great way to engage millennials and drive them to your restaurant.
Be sure to do your research and decide which loyalty program is best for your restaurant. Also, make sure your loyalty platform has the ability to manage social media channels, so you can listen to and engage with customers. And if you go with a mobile app, be sure it supports the activities customers most want to use it for.
Millennials’ Preferred Loyalty Program Rewards
Do any necessary remodeling to your restaurant
Lastly, you should pay attention to how your restaurant looks like on the outside and inside. Millenials love to share their experiences and will spend a good amount of their income on food, but if your place doesn’t look attractive they would not probably attend so frequently to it.
As General Contractors, we recommend you to think about a remodeling everytime you need to refresh the style of your restaurant. Millenials have to love your place this 2018!