In the following year, fast-casual restaurants are trying to optimize their customer’s order experience and are including mobile ordering ahead as one of their main services.
“Mobile order-ahead” refers to a consumer-facing mobile payment platform that allows customers to order food remotely, pay for the items on their phone, and pick up their order at a specific restaurant location.
If you’re wondering how you can optimize the mobile ahead experience in your restaurant, check these following 3 tips:
1. Be Accurate in Timing
It’s important to be accurate in timing food preparation and let your customers get the experience right. One thing the restaurant Panera Bread is doing to enhance the experience, is enabling customers to pick up mobile orders at the time of their own choosing.
3. Well-designed App
The order-ahead experience should be fast and easy. And a well-designed and engaging app that is prioritize for ordering is essential. You need to get your customers into the order-ahead habit as easiest as possible.
2. Don’t forget your In-Store Customers
It’s not a great experience for anyone waiting in a traditional line to see someone who has ordered ahead walk in, skip the line and grab their food. McDonald’s for example, is experimenting with in-store self-order kiosks and table service to speed things up for walk-in patrons.
Although the order ahead experience is not new, the trend for the next several years is that consumers will be finding new ways to “skip the line” and have their orders faster and personalized.