You’ve probably read the reviews. Chipotle’s queso didn’t exactly receive the kindest feedback from customers on social media. Perhaps the biggest complaint was its grainy texture.
On Tuesday, Bloomberg reported that the fast-casual burrito chain is already reworking the recipe in hopes of salvaging one of its most anticipated product launches in company history. Especially for the reaction on Social Media:
Chipotle had hoped that the national launch of queso would help spur a comeback for the company after a two-year slump. A food-safety crisis, a hacker attack, and other mishaps have bedeviled the former star of the restaurant industry, tarnishing its brand and sending its shares sliding. The weak reaction to the queso recipe was yet another setback.