One of the most important dates for retailers is coming, and since we specialize in retail developments, we consider important to help our clients with some tips to consider for a successful Black Friday. Check out 5 of them!
1. Promote Deals on Social Media
Social Media is great to connect with your actual costumes and give them different incentives to shop your products online but also in-store. According to data from Nanigans, Facebook ads perform particularly well in the lead up to Black Friday, so be sure to invest some of your marketing budgets on promoting your brand deals on your different platforms.
2. Update Your Website
Shoppers will go to your Website for your Black Friday deals. Try to use strong sales message, such as “30% off all regular priced merchandise” or “Take an additional 25% off all sale items,” to attract them to purchase.
Also, make sure that your Black Friday store hours are clearly displayed on your Website, even if they’re the same as regular store hours.
3. Train your Staff
Black Friday is an important date for your retail store and customers, so make sure all your employees are aware of what’s on sale and are able to inform customers. Also, remind your staff of your store’s security protocol before doors open that day.
4. Consider In-Store Pickup
Many shoppers prefer the option of in-store pickup because there’s often less of a waiting period than on items that get shipped by mail. It also helps to increase foot traffic in-store, and once a customer enters the store, it increases the probability of them to continue shopping.
5. Multi-Channel Selling
Ensure that your business is online and easy to use on multiple channels on Black Friday. The importance of this day performance should cue retailers to ensure consistency across digital, mobile, social, and in-store efforts is key to cultivating excellent customer experiences. Shoppers should be able to seamlessly check their phones to find mobile content that’s connected to in-store promotions to find great deals.
Excitement for Black Friday Cyber Monday has grown steadily every year. It’s time this business to join in the fun.We hope these tips are useful for all our retailer clients a successful Black Friday!