In the age of social media, everybody – not only millennials – want to shine in their Instagram feed with the perfect shots and retailers and restaurants are taking advantage of this to attract new customers to their stores.
What are they exactly doing?
Retailer boutiques, bars, and restaurants are using the power of Social Media with Street Art in their stores in order to attract the “selfie-taking demographic”, which is more and more broader.
Paul Smith’s Los Angeles store on Melrose Avenue is one of the most popular Instagram spots, famous for its pink wall. The brand also partnered with Instagram during the last L.A Pride and covered their walls with Rainbow Stripes. Creative, right?
The furniture company Cisco Home also use the marketing idea of drawing a mural that said “Made in LA.” on their stores front in order to drive more customers to their stores and of course increase their brand awareness. Cisco also offered discounts to anyone who snapped a photo with the mural and posted it to Facebook using the hashtag #MadeInLAbyCisco.
Bars and restaurants are also taking advantage of people stopping by their stores to grab a photo, and then end up coming into the restaurant for a cup of coffee or cocktail.
The restaurant The Church Key in West Hollywood LA has a little rainbow heart on exposed brick above a fireplace that serves as a perfect backdrop for a photo and also invites customers to stay for the Happy Hour.
This social media and street wall combination is spreading more and more around the country, and it is a huge opportunity for retailers and restaurant to be more creative at the moment to build new stores.