According to a Delloite Survey,
“This year’s total back-to-school spending is expected to reach $27 billion, department stores fall from the second to the sixth shopping destination, and mass merchants jump to the head of the class.”
In order to capitalize on this short but sizeable shopping season and anticipate the behaviors of their target markets, retailers should consider all back-to-school shopping trends. Here are the most important ones from a Delloite 2017 Back-to-School Survey:
After reviewing the shopping trends for this year’s back-to-school season, retailers should start thinking of different ways to attract an audience of students, teachers, and parents to there business once school starts again. Here are some ideas:
-Back to school discount to get ready for the new year.
-Free coffee with the purchase before and after school hours.
-Cater or participate in a school event.
-Launch customer loyalty program for students, parents, or teachers.
-Discount tutoring services for the first month of school, or offer year and semester-long tutoring packages.
-Create a marketing calendar for the Fall to keep bringing customers back into your store.
-Discounts for customers that interact with you on social media.
-Back to school Instagram or Facebook giveaway.
In conclusion, if you are a retailer you need to know how to play your cards right. Back to school season can also be highly profitable!