As the internet has evolved and new social media platforms have emerged, so has the easy access to information across the spectrum. As a matter of fact, the real estate market -which has been one of the most lucrative and profitable lines of business since the dawn of time- has seen an explosive growth of agents and owners vying for the buyer’s attention through any form of digital marketing means.
To make the best use of your resources, you need to be selective about the social media channels you invest in. Every social media network reaches a distinct demographic and is suited to different types of content. What works on Facebook won’t necessarily work on another platform. It’s better to excel at marketing on the networks that align with your goals and target audience.
Marketing should always go with measurement. Social media marketing is about long-term goals, so in the short term, identify metrics (such as number of likes or followers) that demonstrate progress until eventually those statistics turn into more leads and sales. Many of the social media management sites provide analytics to help track growth. Measuring will help keep your motivation up and give insight into what works and what doesn’t.